Grammys Narrowly Keep away from All-Time Low in Early TV Rankings


The Grammy Awards narrowly prevented setting a second straight all-time rankings low.

The sixty fourth annual Grammys on Sunday drew 8.93 million viewers in time-zone-adjusted quick nationwide rankings from Nielsen. That’s a rise of about 130,000 viewers from the comparable figures final yr, which had been an all-time low for the awards. The 2021 ceremony was a pared-down affair because of the pandemic, whereas this yr’s present — postponed from January because of the surge within the omicron variant of the coronavirus — extra resembled previous exhibits.

The time-zone-adjusted rankings don’t embrace out of house viewing, which can be included within the last rankings out early Tuesday. The 2021 Grammys got here in at 9.23 million viewers within the finals final yr, down by greater than half from their final pre-pandemic telecast in January 2020. Out of house viewing will possible assist Sunday’s broadcast edge previous final yr’s low — CBS is predicting changes to about 9.6 million viewers within the last same-day Nielsens.

The tiny uptick for the Grammys comes on the heels of the Oscars recording a lot greater rankings development every week earlier. The Oscars grew 60 p.c in complete viewers and 77 p.c amongst adults 18-49, although just like the Grammys they didn’t come near their pre-pandemic requirements.

The small improve for the Grammys mirrors these of a pair different latest music awards exhibits. The American Music Awards posted slight positive aspects in each complete viewers and adults 18-49 for ABC final fall, and the CMA Awards (additionally on ABC) edged up within the 18-49 demo however had been down barely in complete viewers.

The Oscars, together with the Critics Selection and Display screen Actors Guild awards and final fall’s Emmys, all had bigger year-to-year positive aspects.

This text was initially revealed by The Hollywood Reporter.





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