Let’s Evaluate MACHINE GUN KELLY & GHOST’s First Week Album Gross sales

Ghost‘s new album Impera debuted at No. 2 on the Billboard 200 chart. It was highest-charting rock album in eight months (the final was Sob Rock by John Mayer), and highest-charting laborious rock album in over a 12 months (the final was Energy Up by AC/DC). Now Machine Gun Kelly has launched his new report Mainstream Sellout and by way of sheer numbers, it outdid Impera. Although the breakdowns are attention-grabbing and appear to talk to every artist’s viewers.

Impera offered 70,000 equal album models in its first week. For these unfamiliar, an “equal album sale” means the album offered one copy, had 10 particular person tracks offered from the album, or had 3,750 ad-supported or 1,250 paid or subscription streams. That 70,000 equal album models breaks all the way down to 62,500 album gross sales, 7,000 streaming equal album gross sales, and 500 monitor equal album gross sales.

Mainstream Sellout had 93,000 equal album models offered. That breaks all the way down to 42,000 album gross sales, 50,000 streaming equal album gross sales, and 1,000 monitor equal album gross sales. So why is that this attention-grabbing? As a result of two of the highest rock albums of 2022 up to now have achieved success in two pretty alternative ways. Machine Gun Kelly‘s splits leaned extra on streaming than gross sales, whereas Ghost‘s success was principally all album gross sales with streaming giving it just a little additional elevate.

And actually, it is simply good to see rock artists succeed on this sale. Good on ’em for reaching these numbers.