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Love him or hate him, Machine Gun Kelly is killing it proper now. His new album, Mainstream Sellout, has even beat Ghost’s immensely widespread current launch Impera, when it comes to digital gross sales. That is fairly staggering, contemplating their longevity within the rock scene compared to MGK, who for years was extra well-known for being a rapper.
So what are the stats? Mainstream Sellout, which was launched on March 25, has peaked on the primary spot on the Billboard 200 albums chart. It bought 93,000 equal album items bought, made up of 42,000 album gross sales, 50,000 streaming equal album gross sales, and 1,000 observe equal album gross sales. For these not well-versed within the business lingo, an “equal album sale” means the album bought one copy, had 10 particular person tracks bought from the album, or had 3,750 ad-supported or 1,250 paid or subscription streams.
Ghost’s Impera nevertheless, which peaked on the second place on the Billboard chart, bought 70,000 equal album items in its first week. If we break that quantity down, it had 62,500 album gross sales, 7,000 streaming equal album gross sales, and 500 observe equal album gross sales.
So, compared to MGK, Ghost had extra followers purchase a bodily copy, however much less followers purchase a digital launch.
Both means, it was a monumental feat for Ghost, and was moreover the highest-charting rock album in eight months (the final was John Mayer’s Sob Rock), and highest-charting arduous rock album in over a yr since AC/DC’s Energy Up.
Clearly, rock music is flourishing proper now, and we’re thrilled to see it achieve this nicely. Stick with it everybody!
Final month, Machine Gun Kelly shared his ideas concerning the state of the present rock scene, including that he believed that the style “wanted a defibrillator” whereas claiming that he performed a key function in reviving it.
Whereas chatting with Billboard, the rapper-turned-pop punk star additionally defended himself in opposition to accusations that he is only a cosplay punk and poser, stating, “if I’ve to be a scapegoat for individuals’s personal insecurities, no matter. I’m extra punk rock than you’re as a result of at the very least I’m keen to place my ass on the road.
“I do know it kills sure bands in that neighborhood that I acquired the success that I acquired,” he continued. “However I earned that shit. Dude, I used to be fucking loading up the van with our drums and amps in 2010, driving to Indiana and Chicago, enjoying Warped Tour. I can inform you the fucking Wi-Fi codes to venues in Blackfoot, Idaho. Can you say that shit as a band?
“It opened the lane again up for individuals to generate profits,” says Kelly. “It opened up these festivals. [Rock] wanted a defibrillator. Who cares who provides it, simply so long as that motherfucker doesn’t die?”
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