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Rihanna and Beyoncé Put money into Vogue Model Destree

In its sequence A funding spherical, Destree made fairly the doorway. The French ready-to-wear and equipment model locked in a roster of all-female A-list buyers together with Rihanna, Beyoncé, Reese Witherspoon, Jessica Alba and Gisele Bündchen, says Géraldine Guyot, co-founder of the Paris-headquartered model.


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Traders additionally embody designer Gabriela Hearst and enterprise capital agency Sequoia Capital China by means of accomplice Angelica Cheung, increasing on the agency’s ever-growing style portfolio (SSENSE, AMI, WE11DONE).

Music icons like Selena Gomez and Beyoncé are amongst Destree’s clientele, the latter being one of many first big-named celebrities to flaunt the “graphic and structured” model. Beyoncé wore Destree’s Alvar bag throughout New York Vogue Week, a few yr after Guyot despatched a number of items to her stylist, Zerina Akers. “We had been so excited!” Guyot informed WWD, which broke the information.

Guyot and co-founder Laetitia Lumbroso plan to distribute the funding throughout efforts to double the scale of their crew, open the model’s first freestanding shops and attain deeper into markets together with China, Japan, the Center East and the U.S. Additionally they plan to double down on social media efforts throughout platforms like Fb, Instagram and, subsequent yr, TikTok, in addition to their influencer technique.

Having solely ladies on the desk was an intentional transfer, Guyot mentioned. “We weren’t solely in search of cash, as a result of cash is straightforward to search out. What’s arduous to search out is individuals with totally different experience,” she informed WWD. Guyot and Lumbroso focused potential buyers with backgrounds in sustainability, fashion-tech, entrepreneurship, communications, magnificence and leisure.

All buyers thought of, Guyot and Lumbroso nonetheless retain majority management of the enterprise, WWD stories.

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