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SoundCloud will put money into the careers of 9 rising artists throughout varied genres within the newest iteration of its First on SoundCloud 2022 discovery and acceleration program.
The artists chosen for this yr’s program are EKKSTACY, Isabella Lovestory, Kelow LaTesha, KenTheMan, Nezi Momodu, Pote Child, riela, ROSEMARIE and TITUS.
Beneath the multi-phase program, SoundCloud will co-produce authentic artistic tasks that mark profession “first” milestones for the rising stars, together with a primary dwell present efficiency, music video or associate collaboration. It is going to additionally current authentic docuseries diving into the artists’ particular person tales; launch unique content material together with artist interviews and behind-the-scenes appears to be like at their “First on SoundCloud” photoshoots; and host a particular celebratory occasion to convey the artists and music listeners collectively.
Erika Montes, vp of world artist and label partnerships at SoundCloud, tells Billboard that this system will assist collaborating artists “join with extra followers in new methods.” Citing an instance from final yr, Montes says the corporate labored with 2021 First on SoundCloud artist SoFaygo to supply his first-ever dwell present for followers in his hometown of Atlanta, together with selecting the venue and creating the visuals and merch designs for the occasion.
Since launching First on SoundCloud in 2018, this system (which developed right into a year-long artist program in 2021) has helped propel the careers of a number of artists who obtained their begin on the platform, together with Kehlani, Child Rose, DJ Cuppy, Che Lingo and Lil Tecca.
“We’re at all times being attentive to artists which can be gaining warmth from their distinctive communities on SoundCloud as a result of it’s the followers that rally behind artists and energy them to the following stage,” Montes defined of this system choice course of. “These 9 artists are getting ready to stardom and every has a giant yr forward, plus they embody the SoundCloud ethos — do it your self, modern and main what’s subsequent in music.”
Study extra about First on SoundCloud’s 2022 class under:
KenTheMan: Repping Houston, KenTheMan is thought for her breakout single “He Be Like” and up to date EP, What’s My Title, which incorporates the observe “Rose Gold Stripper Pole” that includes 2 Chainz. She is at the moment engaged on her debut album due out later this yr.
Isabella Lovestory: Honduras-born Latin-pop artist Isabella Lovestory writes compelling songs pulling from a spread of influences like reggaeton, different digital and past. Her debut EP Mariposa has set the stage for her distinctive model of versatile Perreo-pop.
ROSEMARIE: LA-based R&B artist ROSEMARIE was found by Roddy Ricch’s supervisor and is thought for her breakout tracks “Henny Discuss,” “Catch 22″ and “Imaginative and prescient.” She’s at the moment working to launch new music and embark on her first-ever tour this yr.
Kelow LaTesha: A dynamic fixture within the DMV rap scene, Kelow LaTesha garnered acclaim and a spread of followers following the discharge of her definitive album TSA. Proving her potential to innovate and transcend genres, Kelow is about to launch new music this yr.
EKKSTACY: Style-bending artist EKKSTACY just lately dropped a track with HEALTH titled “Nonetheless Respiration” and is at the moment engaged on his sophomore album. He will probably be touring throughout the U.S. and Europe starting this spring.
Nezi Momodu: Also known as “The Wordplay Queen,” Nezi made a mission to pursue eclectic music and artwork to encourage youthful generations to “let their work communicate for themselves.” Other than being a hip-hop artist, Nezi can be a painter. She has created murals and her personal album covers.
riela: Miami-raised riela conjures a variegated soundscape of reggaeton, R&B and pop knowledgeable by a multi-lingual, multi-sensory childhood in South Florida.
Pote Child: Savannah, Georgia rapper Pote Child is about to launch his subsequent undertaking Turtle Crossing this yr. He may also carry out as a part of a Might tour with EarthGang and provides again to his group along with his third annual metropolis occasion “Pote Day 2022” in his hometown.
TITUS: Alt-rocker TITUS is a flexible songwriter, credited on fellow artist 070 Shakes’s single “Responsible Conscience” from her debut album. He just lately launched his Misplaced Valley EP, and is engaged on his debut album.
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