[ad_1]
SoundCloud Radio is getting a year-round dwelling on SiriusXM.
The channel — a 24-7 hip-hop music discovery program that options each established stars and rising artists who’re gaining traction on the SoundCloud platform — initially ran between Sept. 1 and Sept. 30, 2021 for a restricted engagement on SiriusXM. Beneath the brand new partnership, it is going to now be accessible for followers to stream year-round on SiriusXM Channel 508 or through the SXM App.
SoundCloud’s relationship with SiriusXM extends again to April 2021, when the streaming service partnered with the satellite tv for pc broadcaster to create The Lookout by SoundCloud, a weekly dwell present hosted by music journalist and SoundCloud curator Sowmya Krishnamurthy that surfaces hip-hop artists who’ve been gaining steam on SoundCloud. The Lookout shall be replayed on SoundCloud Radio beginning in Might.
SoundCloud chief content material and advertising officer Lauren Wirtzer-Seawood payments the year-round channel as only one a part of SoundCloud’s general technique to increase to a wider viewers. “We’re actually profiting from the right way to prolong our model onto these numerous platforms to provide listeners a chance to find what we’re discovering each day on the platform,” Wirtzer-Seawood says. Along with the SiriusXM partnership, that effort encompasses SoundCloud-specific applications on Pandora (owned by SiriusXM), Sprint Radio and Australia’s Southern Cross Austereo (SCA), in addition to off-platform initiatives together with SoundCloud Subsequent Wav, a dwell music showcase/”experiential occasion collection” that options networking alternatives, workshops and discussions.
Along with The Lookout, Wirtzer-Seawood says there are plans to roll out further “programmed content material… related in nature to The Lookout” on SoundCloud Radio to increase the channel’s choices. All of the whereas, she hopes to offer SoundCloud artists with the uncommon thrill of listening to their songs performed on the radio.
“For thus many younger artists, significantly these initially of their profession, the thought of being…on the radio means one thing to them,” she says.
[ad_2]
Supply hyperlink