Southside’s “Maintain That Warmth” is undoubtedly one among hip-hop’s most anticipated singles to launch this 12 months. The woozy Future-assisted observe — which arrived on Friday (April 22) — units the stage for Southside’s 808 Mafia compilation album and serves because the launchpad for Travis Scott’s reinsertion into rap’s mainstream together with his first verse outdoors of showing on Donda 2 since November’s Astroworld Competition tragedy.
“It’s what the sport’s lacking proper now,” Southside tells Billboard matter of factly. “It’s a breath of contemporary air. For those who couldn’t breathe and this was the final resort, that is it. It’s a enjoyable document although and really filled with power.”
Scott and Southside crafted “Maintain That Warmth” collectively about eight months in the past, earlier than La Flame placed on his Cactus Jack A&R hat and took it upon himself to recruit Future.
“Me and Trav really made this document, and I met again up with him months later, and he was like, ‘Bro, you gotta put this in your album. I gotta put Future on it,’” Sizzle explains. “He ended up going round Future and getting it executed and despatched it to me like, ‘This [is] your single.’ Trav’s my actual buddy.”
An accompanying visible directed by Philip Andelman additionally arrived on Friday, and the eerie clip options the trio navigating a darkish motel whereas laser beams flash with strippers dancing on a pole. Scott even turns a wild crocodile right into a home pet with a series leash.
“That was an actual f—–g crocodile, bro,” Southside provides of the reptile’s cameo. “I’m sitting there like I’m not getting in there. Trav’s a gangster with it — he was in there the entire time. S–t had me f—-d up.”
The 808 Mafia compilation remains to be and not using a launch date, however Southside teases that his joint album with Polo G is completed and “purported to drop within the subsequent couple of months.”
“I want I may let y’all hear [the album with Polo G] as a result of I like it and it’s epic,” the “F–okay Up Some Commas” producer teases.
The top of April is shaping as much as be a busy time for the Atlanta native, who made positive to produce Future with some warmth on the manufacturing facet for his upcoming album. Southside notched three credit in all on Pluto’s untitled LP, which is slated to reach on April 29.