Spotify Launches First All-Feminine EQUAL Competition in Colombia: Right here’s How It Occurred

Spotify’s international initiative EQUAL, which helps promote girls’s equality in music by partnerships, unique content material and extra, has launched its first-ever music pageant in Colombia.

The inaugural occasion, which kicked off April 1 at El Teatro in Bogota and wraps up April 29, unites 13 Colombian artists to make a press release by music together with Goyo, Paola Jara, Lido Pimienta, Andrea Echeverri, Farina, Elsa y Elmar, Ventino, Karen Lizarazo, Juliana Velásquez, Nidia Góngora, María Cristina Plata, Dangerous Milk and Las Villa.

The worldwide program formally launched in April 2021 with an EQUAL hub that showcases and celebrates feminine artists and creators by curated playlists in 50 nations, together with Japan, Mexico, Malaysia and the U.Ok.

“The initiative goals to advertise gender equality for feminine creators and artists within the audio business,” a Spotify spokesperson tells Billboard. “We spotlight podcasting artists and creators domestically, regionally, and internationally, by international partnerships, activations, new content material experiences, and assist on and off the platform.”

For the primary time, the Spotify EQUAL playlist has turn into a reside pageant, produced by the Spotify music staff in Colombia. Although Spotify has turned its ¡Viva Latino! and Rap Caviar playlists into reside occasions, that is the primary time headliners include all-female acts.

“We perceive that equity in music is a fancy challenge that goes past the business, however we wish to do our half from the trenches,” the spokesperson provides. “By giving artists extra energy, more room, and extra assist, we are able to get extra folks to take heed to them, extra girls to know that it may be achieved and that day by day extra alternatives are created and there are extra girls on the taking part in discipline. The music itself shapes a extra equitable future.”

Up subsequent, Karen Lizarazo and Las Villas will take heart stage Friday, adopted by performances by Paola Jara on April 20; Lido Pimienta and Nidia Gongora on April 22; Andrea Echeverri and Maria Cristina Plata on April 27; and Farina and Dangerous Milk on April 29.