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Unhealthy Bunny toured in theaters and arenas all through 2018-2019. However within the time since, with live performance venues shut down, the Puerto Rican rapper remodeled from an ascendant Latin star to a worldwide icon. Following the discharge of two chart-topping 2020 albums, Unhealthy Bunny’s return to the stage — El Ultimo Tour del Mundo (named after his 2020 album of the identical title) — spent February and March of 2022 breaking data throughout the nation.
The tour’s 35 reveals grossed $116.8 million and bought 575,000 tickets in accordance with figures reported to Billboard Boxscore. That breaks all the way down to $3.3 million and 16,400 tickets per evening, or $4.7 million and greater than 23,000 tickets in every market, contemplating he performed a number of reveals in eight cities.
These figures are, like many different issues within the final two years, unprecedented. For one, it makes it the very best grossing tour by a Latin artist in Billboard Boxscore’s three-decades-plus historical past, bypassing Luis Miguel’s $101 million soak up 2018-19.
On a show-by-show foundation, Unhealthy Bunny transcends his style. One of many tour’s highlights, a double-header at Inglewood’s The Discussion board on Feb. 25-26, grossed a staggering $9.6 million from 33,245 tickets bought. Based mostly on that engagement’s per-night common of $4.8 million, it’s simply the L.A.-area enviornment’s top-grossing occasion in Boxscore historical past, blasting previous the Eagles $3 million tempo from October 2021.
The one engagements with larger whole grosses at The Discussion board are the Eagles’ six-show stretch from Jan. 15-25, 2014, and U2’s five-show run from Might 26-June 3, 2015, every barely edging out Unhealthy Bunny with $9.9 million every. The Eagles out-grossed Unhealthy Bunny by simply 2.5%, regardless of taking part in thrice the reveals.
Jbeau Lewis, Unhealthy Bunny’s agent at United Expertise Company, estimates that the in-the-round setup added as much as 5,000 seats per present in comparison with a basic front-facing stage, presumably contributing greater than 150,000 tickets throughout the complete tour.
Nonetheless, how does one maximize their gross in an indoor venue with a restricted variety of seats? Whereas Unhealthy Bunny’s nightly attendance of 16,623 at The Discussion board is consistent with different sold-out reveals by Garth Brooks, Harry Types and fellow Latin crossover Ozuna (16,863), Unhealthy Bunny noticed ticket costs surge beneath the brand new business customary of dynamic pricing. Costs fluctuate like these of airline flights, versatile to demand, which, not like the variety of seats at The Discussion board, was not in restricted provide when the tour went on sale final yr. Unique costs ranged from $500 to $50 and shifted based mostly on the pent-up demand for Unhealthy Bunny through the pandemic.
Lewis instructed Billboard, “When El Ultimo Tour Del Mundo launched in April 2021, demand for tickets was unprecedented. In keeping with Ticketmaster, it was the third-highest gross sales day for any tour of all time, and would seemingly have damaged the document had there been extra dates so as to add!”
It wasn’t simply the West Coast that lit up for Unhealthy Bunny. His three reveals at FTX Enviornment in Miami (April 1-3) earned a equally head-spinning $12.4 million from 55,000 tickets bought. Not solely is it the venue’s largest engagement ever on a per-night foundation, nevertheless it’s additionally the highest-grossing Boxscore at FTX in pure whole income.
His performances at Orlando’s Amway Heart, Portland’s Moda Heart and Houston’s Toyota Heart, amongst others, every broke its respective venue’s all-time earnings data. On a per-night foundation, add Denver’s Ball Enviornment, San Diego’s Pechanga Enviornment, Seattle’s Local weather Pledge Enviornment and extra. By the tip of the tour, Unhealthy Bunny re-wrote native gross data in additional than half of the cities he visited – 13 to be actual.
Unhealthy Bunny topped February’s Prime Excursions chart and can seem on March’s record, which is able to publish later this month, in addition to April’s with the three Miami reveals. In doing so, he grew to become the primary Spanish-language artist to high the month-to-month chart.
El Ultimo Tour del Mundo wrapped this weekend however, regardless of its title, received’t be the final we see of Unhealthy Bunny on stage this yr. He’ll start the World’s Hottest Tour in August, leveling as much as stadiums. That limitless demand that Lewis referenced from final yr’s on-sale put Unhealthy Bunny in a rarified area, promoting tickets to a worldwide stadium tour earlier than his enviornment run even started. World’s Hottest Tour kicks off on Aug. 5 in Orlando with 21 reveals within the U.S. and 22 in Latin America.
El Ultimo Tour del Mundo was promoted by Cardenas Advertising and marketing Community, a U.S.-based Latin music live performance promoter that has had wide-ranging success with Marc Anthony, Maluma, Wisin Y Yandel, and others.
In keeping with Henry Cardenas, “Unhealthy Bunny is a unicorn! This uniquely gifted artist is available in a lifetime. For 2 hours, his electrifying efficiency has 18,000 followers on their ft and he’s finished this by connecting along with his viewers by means of his music, his lyrics, his passionate efficiency and his distinctive vogue fashion. It’s a privilege to be part of this superb tour!”
In whole, Unhealthy Bunny has grossed a reported $190.6 million and bought 1.4 million tickets throughout his profession. By the tip of 2022, these numbers can be a lot, a lot larger.
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