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WATCH: Jordan Rowe + Ashland Craft Let Lyrics Shine in ‘Who Wants You’ Video

When Jordan Rowe lower “Who Wants You,” he knew it might be even higher as a duet. That’s when he referred to as his pal Ashland Craft to affix him, marrying their vocal strengths collectively within the relatable track and video.

“We’d been pals kinda earlier than all of this,” Craft shares with Style of Nation. “We’ve gotten to jot down earlier than all of this…I like what he’s doing.”

Craft was right here for Rowe’s stylistic nod to the texture of 90’s nation music and the relatability she present in “Who Wants You.”

A final-minute lower, “Who Wants You” became certainly one of Rowe’s favourite songs on his debut album, Dangerous Case of the Good Ole Boy.

“We kinda already had the songs picked out, however I used to be like, ‘Let’s see if we are able to take one final stab at it,’” Rowe shares.

That “let’s strive one final time” became lyrical gold.

“You virtually suppose it’s a breakup track the entire method by till the hook,” he shares. “Then you definately’re like, ‘Oh wait, that is really a love track.’ It’s kinda each. That’s what I assumed was actually cool.”

“Who Wants You” is a track that walks by all of the feelings of a breakup and the ups and downs that accompany it. The track is relatable on either side of the coin, so when it got here time to shoot the music video, Rowe needed the lyrics to hold, with the atmosphere of the video solely serving because the added garnish.

“We needed to go together with one thing that had a vibey really feel, but was additionally easy and intimate,” Rowe says when speaking concerning the thought behind the video. “My favourite efficiency movies should not leaping far and wide, they’re simply kinda in a single setting…feeling the rawness of the track.”

The video for “Who Wants You” premieres completely by way of Style of Nation on Thursday (April 21), that includes Rowe and Craft sitting on stools, 4 whiskey barrels behind them, with just a bit bit of sunshine illuminating them within the background.

“You may simply really feel the uncooked emotion of the efficiency, and the main target is extra on the track than the totally different photographs,” Rowe shares.

Rowe says “Who Wants You” differs from different songs he’s lower.

“It’s the one on the mission, together with ‘I Didn’t Sleep Final Evening,’ had been the 2 that had been pushing the boundaries of the sound of that album,” he shares, including that whereas it does mirror his different cuts on the album by way of subject material and melodies, production-wise, he and his crew reached for one thing new.

“It’s acquired the 808 kick beats with the fiddle, which is tremendous cool to me,” he expresses. “I hadn’t heard that earlier than.”

Hearken to “Who Wants You” and the remainder of Rowe’s sevens songs from Dangerous Case of the Good Ole Boy by way of any music streaming service, or on the singer’s official web site.

See the Most Performed Nation Tune from the 12 months You Had been Born

Who had essentially the most performed nation track throughout the yr you had been born? This record is an enchanting time capsule of prevalent traits from each decade in American historical past. Scroll by to search out your beginning yr after which click on to pay attention. A few of these songs have been misplaced by the years, lots of them for good cause!

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