Which Cities Hearken to Bob Marley the Most?

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I used to be nearly not going to write down this, as a result of it felt a bit of an excessive amount of like attempting to drive the cliché, however then I obtained an e mail from the Bob Marley on-line store selling its unique 4/20 merch with the topic line, “If you smoke the herb, it reveals you to your self,” so I made a decision we weren’t forcing something in spite of everything. However I digress.

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It is 4/20 in spite of everything, the universally agreed-upon day the place a bunch of individuals make jokes about stoners and stoners simply proceed going about their lives as regular. However the place are these stoners — and, extra particularly, the place are these stoners within the U.S. who’re listening to Bob Marley?

In 2022 to date, Luminate, previously MRC Knowledge, has logged greater than 308 billion on-demand audio streams within the U.S., of which 212.3 million are streams of Bob Marley, Bob Marley & the Wailers, the Wailers (as a number of early albums are credited) and the like. And most of these streams — each basically and for Marley’s music — come from the 2 greatest streaming cities within the nation: Los Angeles and New York. Each, in truth, over-index for Marley listening: L.A., for instance, accounts for six.91% of all Marley on-demand audio streams within the U.S. to date this 12 months, versus 5.17% of all on-demand audio streams usually, whereas New York accounts for five.43% of Marley streams versus 4.22% of all music, that means the 2 cities over-index by 33.66% and 28.67%, respectively.

It’s a development that continues over nearly all of the highest 20 streaming cities within the nation: 13 of them over-index when it comes to Marley listening, whereas seven of them under-index. There doesn’t, nonetheless, appear to be a lot rhyme or cause as to which cities do or don’t, that means an early speculation for this text — that Marley listenership would over-index in areas the place marijuana is authorized — doesn’t maintain water.

Take Chicago, for example: The fourth-biggest streaming metropolis within the nation, in a authorized marijuana state, under-indexes by 22.78% in Marley streaming vs. total. Detroit is comparable: accounting for 1.02% of total U.S. streaming, it makes up simply 0.68% of Marley’s streams, under-indexing by a good 33.33%. (Maybe it’s the climate: We’re information in 2022 to date, that means the winter weeks from January via mid-April.) Others appear extra logical: Dallas-Forth Value, the third-biggest streaming metropolis within the nation, under-indexes by 41.18% in Marley listenership; one other Texas metropolis, Houston, under-indexes by 29.59%. The opposite three are a little bit of a combined bag: Atlanta (-10.81%), Minneapolis-St. Paul (-26.42%) and Charlotte, N.C. (-5.95%).

A lot of the high 20 cities, nonetheless, over-index — led by a in all probability predictable mixture of cities in weed-friendly California and Caribbean-adjacent Florida (sure, there are dozens of different elements that go into listening and streaming habits, however follow us). The Bay Space — encompassing San Francisco, Oakland and San Jose, in line with Luminate — is the fifth-highest on-demand audio streaming metropolis within the nation (2.38%), however the third-biggest Marley streamer (2.71%) — over-indexing by 35.5%. Sacramento, the state capital, over-indexes by 17.92%; outdoors the highest 20, San Diego over-indexes by 136.51%, making up 0.63% of all U.S. streaming however 1.49% of all Marley streams.

Florida, in the meantime, is the state with the best common over-index of all: it has three cities within the high 20 in total streaming exercise, and every of them listens to a disproportionate quantity of Marley, with Miami up 123.1%, Orlando-Daytona Seaside up 80.5% and Tampa-St. Petersburg up 87.2%. Outdoors the highest 20 cities, West Palm Seaside over-indexes by a whopping 234.6%. Others among the many high 20, in the meantime, break down amongst weed-friendly states and liberal capitals: Philadelphia (+18%), college-heavy Boston (+39.26%), Phoenix (+10.85%) and Denver (+29.69%).

However there’s one metropolis, outdoors the highest 20 streamers total however inside the high 20 for Marley streams, that over-indexes greater than all others. Honolulu, Hawaii: You make up simply 0.24% of all on-demand audio streams within the U.S. in 2022 to date, however 1.02% of all streams of Bob Marley’s music, over-indexing by 325% even. Congratulations. Get up and switch I free.



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