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WME has signed Mexican artist Natanael Cano for illustration in all areas, the corporate tells Billboard. Marking Cano’s first-ever company settlement, WME will construct the singer’s enterprise throughout touring, appearing, vogue and expertise ventures.
Cano’s signature corridos tumbados first bought on the radar together with his 2019 single “Soy ElDiablo,” whereas a Dangerous Bunny-assisted remix earned him his first entry on Billboard’s Scorching Latin Songs chart. Cano launched his half lure and half corridos studio album NataKong, the place he displays on his maturity and development as an artist, earlier this month.
“This album is the separation of the 17-year-old Nata who was simply beginning. It mirrors who I’m now,” Cano instructed Billboard. “I can now not faux I’m a child as a result of I by no means actually bought the chance to be a child so, in actuality, I used to be faking it. I don’t need to appear dumb or get into issues. I need to maintain doing music as a result of I adore it.”
Cano’s WME signing comes on the heels of his debut on the 2022 Coachella pageant on Sunday (April 17), the place he carried out in entrance of a full home on the Gobi stage.
Sticking strictly to his core corridos tumbados sound, the Mexican singer-songwriter sang “Soy El Diablo,” “Sin Ti,” “El de la Codeína” and his chart-topping hit “Amor Tumbado” as followers waved Mexican flags. At one level, he wore a flag as a cape.
Cano returns to Coachella subsequent weekend.
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