Qube Cinema ties up with Annapurna Studios, units up digital manufacturing stage in Hyderabad

The Chennai-based movie expertise firm, Qube Cinema, which reworked the movie trade by introducing state-of-the-art digital projectors in cinemas and aided the transfer in the direction of digital cinema, has teamed up with actor Akkineni Nagarjuna’s Annapurna Studios to launch full-service digital manufacturing stage in Hyderabad.  The power might be prepared to be used from October 1.

Senthil Kumar, Co-founder, Qube Cinema, advised The Hindu that the manufacturing facility has been constructed at a value of round ₹21 crore and can function a 20-foot tall and 60-foot vast curved excessive brightness LED display screen, which can be utilized by filmmakers to render complicated photorealistic digital areas in real-time.

Mr. Senthil mentioned that he hopes that this expertise will finally end in filmmakers making much less use of “inexperienced screens” used extensively to create visible results besides in difficult circumstances since it will scale back the price of visible results, on-location manufacturing prices and save on time by enabling the artistic crew to see close-to-final photographs on digital camera, in real-time on the live-action set.

Requested why the corporate appears to have pivoted in the direction of expertise associated to movie manufacturing as an alternative of exhibition, Mr. Senthil mentioned: “Whereas we’re identified for introducing newest expertise in exhibition, we now have a variety of expertise in manufacturing facet of issues. We launched AVID: modifying movies on a pc, digital sound expertise and post-production expertise. We wish to work on transformational expertise in leisure,” he mentioned.

This expertise has been adopted broadly in Hollywood and European movie industries because of constraints imposed on movie productions due to COVID-19 pandemic and the lockdowns. “In Hollywood alone, primarily in Los Angeles, round 50-60 digital manufacturing stage has propped up. The photographs might be simpler to shoot and cheaper. Solely when the complexity of the scene may be very excessive, one would possibly want to make use of inexperienced screens for the visible results. The expertise is such that when the digital camera strikes the background will change, making the shot life like,” he mentioned.

Mr. Senthil mentioned the corporate was in search of an identical companion to arrange an identical facility in Chennai.