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The dance music mega-group Swedish Home Mafia made historical past early Saturday (April 16) when the trio turned the primary artists to be livestreamed by Spotify as a part of the streaming platform’s new Spotify Stay providing.
Axwell highlighted the information whereas the Swedes carried out at a non-public Coachella afterparty hosted by Spotify to rejoice the discharge of Swedish Home Mafia’s first studio album, Paradise Once more.
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The group carried out for over two hours at a extremely curated occasion at a non-public mansion close to the Coachella website with a pretend lake and seashore the place company may take boat rides. They performed most of the songs from their 17-track album, which was launched on Friday.
The DJ set was Spotify’s first artist livestream since saying on Tuesday that it was renaming Spotify Greenroom, launched in 2021, as Spotify Stay. Followers in choose markets have been capable of tune in to the stream through Swedish Home Mafia’s artist web page. There can be no replay of the set, reps on-site instructed Billboard.
In a press launch final week, the streamer teased that it could spotlight Spotify Stay’s kickoff with “unique, first-of-its-kind programming.” The corporate stated Spotify Stay can now be discovered on Spotify as a livestream perform the place listeners will be capable to tun in to reside programming on Spotify through a creator’s podcast or artist web page. And in the event that they wish to take part within the chat or be part of the host onstage, they will head to a separate Spotify Stay app.
Spotify says it’s making reside audio within the Spotify app out there for “choose unique programming.” Impartial creators who want to go reside can nonetheless accomplish that within the Spotify Stay app.
A debut Spotify livestream that includes Swedish Home Mafia was within the making since early final 12 months. A supply acquainted with the matter instructed Billboard final summer season that the group had deliberate to launch its album with a livestream from Stockholm. The album, which was anticipated to be launched final fall, additionally options The Weeknd, Ty Dolla $ign, A$AP Rocky and Sting.
Swedish Home Mafia is scheduled to shut out the Coachella stage on Sunday with The Weeknd, who changed Kanye West within the headlining lineup. Axwell teased that the efficiency will characteristic “new and outdated” music from the trio.
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