Billboards For Travis Scott’s Album ’Utopia’ Popped Up In California

Final 12 months, issues went sideways for Houston rapper Travis Scott when his signature pageant, Astroworld, was the location of mass casualties. Now going through a category motion lawsuit, not simply from the households of the 9 individuals who died, however loads extra who had been injured or traumatized, Scott has been laying low whereas a number of collaborations had been placed on maintain. He’s was initially slated to headline Coachella subsequent weekend, although, however together with returning to the stage for that large occasion, plans for his subsequent venture, Utopia, had been additionally delayed.

That grew to become much more clear this weekend when billboards selling the album popped up close to the Coachella grounds. Since native attendees are inclined to make up the majority of the group at Coachella, the advertising and marketing positively is sensible, but it surely’s notable as a result of it’s one of many first public acts Scott has taken because the tragedy in Texas. It looks like the billboards had been deliberate along side his efficiency, which isn’t taking place now, however they’ve been put up anyway. Clearly, Scott alone isn’t answerable for what occurred at Astroworld, and in some unspecified time in the future he should transfer ahead, but it surely stays to be seen how his subsequent album will fare with the general public.

Thus far, 4 completely different billboards have popped up, “PSST….” and “WRONG WAY!” are probably the most indirect, whereas “In search of UTOPIA?” and one with the Cactus Jack insignia are extra apparent. Try images of the billboards beneath.