Lil Durk And Gunna’s Cole Bennett-Directed ’What Occurred To Virgil’

Lil Durk and Gunna pay homage to late designer Virgil Abloh within the Cole Bennett-directed video for his or her new single, “What Occurred To Virgil.” Lyrical Lemonade, Bennett’s manufacturing firm, is well-known for its colourful, surreal, and eccentric movies, that are a far cry from Durk and Gunna’s grittier visuals. This dynamic seems to truly be an ideal tribute to Abloh’s high-low aesthetic, which noticed him bringing streetwear virtues to high-fashion venues reminiscent of Louis Vuitton, the place he was the creative director till his latest passing.

Different nods to Virgil all through the video embrace references to his background in structure; in a single scene, Gunna and Durk rap atop the roof of a mannequin home inside a warehouse. Additionally, Vigirl’s tendency to play with gender tropes makes an look as Gunna delivers his verse dressed like Michael Jackson within the “Thriller” video (full with one sparkle-covered glove), holding a bouquet of flowers as he raps to the digital camera. In the meantime, “Air Drake,” the non-public airplane co-owned by the Toronto rapper makes an look in its Abloh-designed cloud-patterned paint job. The video concludes with a dedication to Alboh and an outline of a number of the different tributes he obtained from Louis Vuitton, and his personal model, Off-White.

Watch Lil Durk and Gunna’s “What Occurred To Virgil” video above.