MBC And SBS In Battle Over Broadcast Schedule For Im Soo Hyang’s New “Jane The Virgin” Remake


MBC and SBS are at present embroiled in a dispute over the published schedules of two upcoming dramas starring Im Soo Hyang.

On April 5, JTBC Information reported that the 2 broadcast networks had been in battle because of SBS’s plans to air Im Soo Hyang’s upcoming drama “Beginning Right this moment, We” (literal translation) in Might, when MBC was already planning to air its personal drama starring Im Soo Hyang, “Dr. Lawyer,” that very same month.

“Dr. Lawyer,” which can even star So Ji Sub, is a drama a couple of genius surgeon who turns into a medical malpractice lawyer after shedding all the things because of a rigged surgical procedure and a prosecutor who loses her solely household and lover by that very same surgical procedure. The drama is at present scheduled to premiere on Might 27.

In the meantime, “Beginning Right this moment, We” is a Korean remake of the well-known American present “Jane the Virgin,” which was itself based mostly on successful Venezuelan telenovela. The drama was not initially slated to air throughout the identical time interval as “Dr. Lawyer,” however because of unexpected points with the filming schedules of two different SBS dramas, “Beginning Right this moment, We” was abruptly moved to the Monday-Tuesday slot for Might.

MBC asserted that as a result of the published schedule for “Dr. Lawyer” had already been set effectively prematurely, SBS’s sudden choice to air “Beginning Right this moment, We” at an identical time was a violation of enterprise ethics. Mentioning the stark distinction within the tone of the 2 dramas, the community claimed that the distinction between Im Soo Hyang’s two roles could be damaging to each collection. With each dramas airing on the similar time, MBC defined, viewers would have a more durable time absolutely imagining the actress as her character in every present—and advertising and marketing for the 2 concurrently airing dramas was sure to conflict.

“First, throughout a time when there was a substantial amount of unhappy information within the business, we deeply apologize for giving viewers trigger for confusion with this pointless situation,” mentioned a consultant of MBC. “The programming schedule for ‘Dr. Lawyer’ was already confirmed earlier than manufacturing started, and although they had been conscious of that, SBS created a state of affairs the place the time period throughout which [these two dramas with the same] main actress aired would overlap. Even when making an allowance for the unlucky programming state of affairs at SBS, their choice continues to be a breach of enterprise ethics.”

“Not even mentioning the plain harm that may be suffered by ‘Dr. Lawyer,’ SBS would additionally undergo damages by way of promotion and advertising and marketing [for ‘Starting Today, We’], so this can be very unclear what they hope to realize by doing this,” continued MBC. “The advertisers, sponsors, and viewers will all be confused.”

The community additionally talked about that delays within the filming schedule for “Beginning Right this moment, We” had already had a unfavorable impression on “Dr. Lawyer” by inflicting surprising overlaps in filming.

“As a result of broadcast schedule for ‘Beginning Right this moment, We’ being confirmed late, and since the drama’s filming schedule was delayed previous what was initially promised, there has already been unreasonable strain on the filming schedule for ‘Dr. Lawyer,’” acknowledged MBC. “Regardless of this reality, the ‘Dr. Lawyer’ manufacturing group has been thoughtful in making concessions [to the ‘Starting Today, We’ team] as a result of ‘Beginning Right this moment, We’ is a pre-produced program. Nonetheless, in making their programming selections, SBS didn’t even ask for our understanding, on the very least, and easily moved ahead with a one-sided announcement.”

“We’re guessing they will need to have made this choice as a result of they had been in a really pressing state of affairs,” MBC went on. “On this multimedia period, actors generally have overlapping filming durations for his or her tasks, however it’s customary follow to keep away from overlaps in airing them.”

Lastly, MBC acknowledged that they hoped to resolve the state of affairs with SBS, explaining, “Even now, we wish to work along with SBS and manufacturing firm GROUP 8 to appropriate the state of affairs and get better our partnership as companions.”

Nonetheless, a consultant of SBS acknowledged that the community didn’t see the overlaps as a difficulty, commenting, “‘Beginning Right this moment, We’ was initially scheduled to premiere on April 11 because the follow-up to the at present airing Monday-Tuesday drama ‘A Enterprise Proposal,’ however because of inner circumstances on the manufacturing firm GROUP 8, the published was unavoidably postponed to Might. We didn’t know that [Im Soo Hyang] was showing in one other drama or that the dramas’ broadcast schedules overlapped.”

“As the times of the week and time slots during which the drama will air are totally different, and since the subject material of the 2 dramas is totally totally different as effectively, we don’t assume there shall be any issues,” concluded SBS.

Watch Im Soo Hyang in her earlier drama “Once I Was the Most Stunning” with subtitles beneath:

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